The Genetics Standard
In a categorybuilt to hide,we open.
Built by people who read the labels and got played anyway — so we built the tub we couldn’t buy. Four clauses. They govern every product, every price, every claim on this site.
Every dose printed
Per-serving amounts for every active ingredient, on the tub and on this site. No proprietary blends, no 'performance matrix', no asterisk doing the heavy lifting. If we change a dose, the label changes the same day — and the old label is archived, not deleted.
Formulated to work without the disguise
Caffeine camouflage is the industry's quiet trick: stimulant overload standing in for missing doses. Our caffeine is set to drive a session, which means the rest of the formula has to actually be there. The curve is a plateau you train on, not a spike you pay back at nine o'clock.
Verified by tested athletes
Our athletes compete in sport that tests them. They can't afford for this label to be wrong, and they check it the way you should. Verification is a relationship with consequences — not a face rented for launch week.
One honest price
£29.99 flat. No fictional RRPs, no permanent sales, no countdown timers, no discount-code theatre. Per-serving maths stated wherever the price appears, because a price you can't compare is a price you can't trust.
Where certification stands
We don’t claim what
we can’t show.
Plenty of brands shout “transparent” while holding no third-party certification at all. We hold ourselves to the harder rule: a claim appears on this site only when the paperwork behind it exists. Independent batch certification (Informed Sport) is the target standard — its current status publishes here, honestly, once confirmed.
Until then: the label is printed in full, the doses are checkable, and anything amber-marked on this site is a fact awaiting its evidence — not a promise pretending to be one.